Montivigant Mountaineering was an imaginary company that I had created and branded. Montivigant means, “to wander over hills and mountains,” so naming a mountaineering company is very appropriate. Since both words start with 'M' I chose an M to represent the company. An icepick overlays the 'M, which is often used to scale the sides of cliffs, and mountains. Due to perspective and the atmosphere, mountains and hills that are further away have blue tints to them, thats where the blue color scheme comes into play.